LUV Car Loans, a prominent player in the car finance industry, has been a valued client of our marketing agency for the past four years. This enduring partnership has not only solidified our professional relationship but has also contributed significantly to their remarkable success story.

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The Challenge
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• Identifying their ideal target audience on social media that LUV’s offerings would resonate with.
• Establishing pain points and emotional triggers of target audience- We segmented audiences into groups and created content specifically for their attention
• Not enough diversity in their marketing channels to ensure maximum exposure and ROI
• Standing out from the competition.

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The Strategy

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Collaborative Working for Common Goals

Our collaborative approach with LUV Car Loans has been a key driver of success. By aligning our strategies with their business objectives, we have fostered a partnership that goes beyond conventional client-agency relationships.

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Diversification through Satellite Brands

Enhancing LUV Car Loans' marketing presence and targeting specific demographics, our agency introduced multiple satellite brands. Crafted carefully to resonate with distinct audience segments, instilling consumer confidence and reinforcing LUV's specialisation in catering to diverse needs.

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Integrated Marketing Solutions

The implementation of SMS and email marketing strategies to nurture leads and drive sales. These personalised communication methods have proven to be invaluable in engaging potential customers, fostering trust, and contributing to increased conversions.

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We consistently generate high-quality leads that translate into lucrative sales opportunities. Creating compelling car finance ads that resonate with the target audience across platforms including Facebook, Instagram, TikTok, SMS and Email.

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Through our targeted marketing efforts, we have not only attracted a substantial customer base for LUV Car Loans but also ensured their satisfaction, building a loyal clientele in the process.

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The Results

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• £45 Million Car Sales - Through strategic marketing initiatives and targeted campaigns, we have played a pivotal role in facilitating £45 million in car sales for LUV Car Loans.
• £3.5 Million in Commission Earned - Our agency's expertise in lead generation and conversion optimisation has resulted in substantial commissions for LUV Car Loans.
• Growth from £2.4 Million to £15 Million in Financed Vehicles - Over the four-year period, LUV Car Loans witnessed exponential growth in financed vehicles, soaring from £2.4 million to an impressive £15 million.
• 5,000+ Satisfied Customers - The success of any business is ultimately measured by customer satisfaction.