The Challenge

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• Creating a recognisable brand that stands out from competitors
• Building a relatively new event concept, and by 2020 offering an outdoor event that was "covid-safe", where people could have fun outdoors.
• Reaching a wider audience, increasing awareness and promoting ticket sales for a relatively new event of its kind.
• Growing followers on Social Media platforms and in turn, increasing revenue with ticket sales.

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The Strategy

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Our overall strategy is split into three parts-

1. Awareness
2. Conversions
3. Retaining customers.

The exponential growth has been achieved through a variety of marketing strategies including: Organic Social Media Content, Paid Social (IG, TikTok, Facebook) Paid Search on Google Ads and Email Campaigns.

We focus on customer engagement, retaining customers by targeting/retargeting campaigns, finding new clients through crowd-sourced content and creating professional, high-quality visuals.

Our professional designers produce eye-catching graphics and videos but we also collaborate with local influencers to raise the profile of the business and to create a buzz in the local area. The “viral” content is effective yet authentic and has allowed us to make excellent progress, improving performance year on year!

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The Results

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Since 2018 SocialTap has helped Magical Woodland gain some impressive ticket sales. So far, we helped them achieve;

• A huge £4.2 million in ticket sales with an overall Facebook Ad spend of £117,000.
• Over 35x ROI
• On Facebook alone, it has reached 11 million people, with 84,000 followers and 70 million impressions so far.
• Creating a recognisable brand that has helped Magical Woodland be the best sound and light event in the North West.